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Daddy Yankee

Urban Latin star Daddy Yankee, will be taking center stage at this year’s Billboard Latin Music Conference, when he teams up with MetroPCS to discuss how artists and brands can team up to maximize consumer reach.

The panel will be titled, “The Art of Creative Partnering” and will take place on April 28th at The Ritz-Carlton in South Beach, Miami, which is also the headquarters for this year’s conference.

“We’ve really found a partner in Daddy Yankee that’s worked great alongside our agency Richards/Lerma. It’s exciting to harness his creative vision and help in our efforts to reach multicultural consumers,” said Javier Figueroa, marketing director at MetroPCS. 

Puerto Rican native, Daddy Yankee has sold more than 11 million albums worldwide, and have more than 28 million social media follows across his platforms. We’d say that makes him an expert on social outreach and creative partnering.

Currently, Yankee is a coach on Telemundo’s La Voz Kids singing competition show. He’ll also be one of the lead performers at this year’s Billboard Latin Music Awards. The Awards will air on April 30th on Telemundo, and will be the wrap-up event for the conference.

To register for the 2015 Billboard Latin Music Conference and see the full schedule of this year’s events here.

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