Having Luis Fonsi headline the second annual Positive Impact Awards at Hispanicize this year was a natural fit. As one of Latin music’s biggest stars, Fonsi has a career in music spanning almost twenty years, a continuous chart-presence, and several platinum and gold records behind him.
The Positive Impact Awards, a national program which recognizes outstanding Latinos who give back to their community selflessly and in big ways, was eager to have the star perform. Since 2006, Fonsi has lent his voice and his image to St. Jude’s campaign. He was one of the very first Latin celebrities to support them. Then in 2009, he became the official spokesperson of the Thanks and Giving® campaign, a national initiative that asks the community to “give thanks for the healthy kids in their lives and give to those who are not.”
As a natural-born giver, it makes sense that Hispanicize would choose to honor him with the coveted headliner spot in the award show lineup.
“Having Luis Fonsi perform at our Positive Impact Awards is a perfect fit.
He is the epitome of a Latino who is making a positive impact in the world,
not only through his music and great talent, but also through his various
causes and charitable contributions,” said Hispanicize Event’s Executive
Music Director, Katherine Johnson Gunn.
Well played, Hispanicize. Well played, indeed.